Where does AJE fit into the global beverage marketplace?
Jorge López Dóriga: AJE is one of the largest multinational beverage companies, with a presence in more than 20 countries in Latin America, Asia and Africa, and with 15,000 direct and indirect employees.
Globally, AJE is the 10th largest soft drinks company in sales volume and the fourth largest producer of carbonated soft drinks (source: Euromonitor, 2011). AJE’s vision is to be one of the top 20 multinational companies by the year 2020.
With a strong commitment to democratising consumption, AJE reaches out to new consumer groups and provides them with access to high quality products at fair prices. In addition to its flagship brand, Big Cola, AJE’s product portfolio is complemented with brands such as Cielo, Cifrut, Pulp, Sporade and Volt in the categories of water and juices, as well as hydrating and energy drinks.
AJE sells more than three billion litres of beverages a year, and we have grown at an impressive rate since the company was founded 26 years ago. Our compound annual growth rate (CAGR) was 22% (in litres sold) between 2000-2013. I don’t think many other companies, in any sector, can boast