E-BILLING REVENUE MODEL AND CONVERSION COST
Fiserv’s e-billing revenues came from two potential sources. For consumers who opted to receive an e-bill through Fiserv’s biller- direct system that close to also continue receiving paper bills, the biller paid Fiserv $0.025 each time the consumer viewed the e-bill. For consumers who opted to turn off paper billing in favor of Fiserv’s e-billing, the biller paid Fiserv $0.40 per month per consumer regardless of the number of views. Consumers receiving e-bills viewed them and average of once month, whether or not they had turned off paper billing.