Tips for Preparing Printed Materials and Visuals EXHIBIT 7.7
• Printer materials and visuals should be kept simple
• When possible, use phrases and let the buyer’s mind complete the sentences
• Use the same layout and format throughout to tie the presentation together
• Check for typographical and spelling errors
• Use colors sparingly and for functional rather than decorative purposes
• Leave plenty of white space; don’t crowd the page too full
• Each visual should present only one idea
• Target using a maximum of seven words per line and seven lines per visual
• Where possible use graphics (charts and graphs) rather than tables
• Use bullet points to emphasize key points
• Never read the presentation directly from the visual
• Clearly label each visual with titles and headings to guide the prospective buyer