The growing literature on materialism in the fields of marketing and economic psychology attests to the recognition of its important role in consumer behavior. Although long a subject for religious, philosophical, and sociological discussion, only in the past few decades has materialism become an empirical subject for psychologists, economists, and consumer researchers. The advent of psychometrically sound self‐report measures (Belk, 1985; Richins, 2004; Kasser, 2002) has enabled researchers to quantify materialism at the individual level so that they can empirically test hypotheses using both survey and experimental methods. This research yields many important insights into the antecedents and consequences of materialism.
The growing literature on materialism in the fields of marketing and economic psychology attests to the recognition of its important role in consumer behavior. Although long a subject for religious, philosophical, and sociological discussion, only in the past few decades has materialism become an empirical subject for psychologists, economists, and consumer researchers. The advent of psychometrically sound self‐report measures (Belk, 1985; Richins, 2004; Kasser, 2002) has enabled researchers to quantify materialism at the individual level so that they can empirically test hypotheses using both survey and experimental methods. This research yields many important insights into the antecedents and consequences of materialism.
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