Many researchers have
found that hotel chains offer a higher room
rate than one not part of a chain (Chen &
Rothschid, 2010; Lee & Jang, 2012;
Thrane, 2007; Wu, 1998). Based on our
141 randomly sampling chosen hotels in
Bangkok, only 36.9% or 52 were hotel
chains. These fifty-two hotel chains consist
of both local and international hotel
groups such as The Erawan Group, Dusit
Group, Grande Asset Development, and
Central Hotels and Resorts.
Many researchers havefound that hotel chains offer a higher roomrate than one not part of a chain (Chen &Rothschid, 2010; Lee & Jang, 2012;Thrane, 2007; Wu, 1998). Based on our141 randomly sampling chosen hotels inBangkok, only 36.9% or 52 were hotelchains. These fifty-two hotel chains consistof both local and international hotelgroups such as The Erawan Group, DusitGroup, Grande Asset Development, andCentral Hotels and Resorts.
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