To take steps towards a solution, WWF invited MRAG, an independent fisheries and aquatic resource consulting company dedicated to the sustainable use of natural resources, to assess and evaluate the situation of the blue swimming crab fishing industry in Thailand using the MSC (Marine Stewardship Council) standard. Seafood with the MSC label, gives assurances to consumers that the food comes from, and can be traced back to, a sustainable fishery that meets the highest benchmarks for credible certification and eco-labelling, and adheres to the UN Food and Agriculture Organization guidelines.