When a CEO is present, the company shows that it truly cares for its employees. Employee-satisfaction concepts are sometimes thrown around an organization to such an extent that they become nothing more than lip service to the idea. But a senior company official's presence validates that the company really is concerned—the CEO’s commitment to making the first day special is evidenced by his or her presence. When scheduling conflicts arise, some companies use previously prepared videos or other electronic means of carrying the same message.