Design Trade-Offs
•Typically, a store design cannot achieve all of these objectives, so any store design involves trade-offs among the objectives.
•Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products.
•The trade-off between making it easy to find goods and providing an interesting shopping experience is determined by the customer’s shopping needs.
•Another trade-off is the balance between giving customers adequate space in which to shop and productively using this scarce resource for merchandise.