This emphasis is not new to Kodak but it is something to which it has given more priority in recent times. The culture of the organization is today focused on achieving excellence in every corner of the world by putting the customer first and gearing the company to growth in order to achieve the vision of being the World Leader in Imaging.
The Advanced Photo System should therefore be seen as a product of the way Kodak works today. Over the years, Kodak has been at the forefront of changes in imaging, which are set out in the earlier Times 100 case study “Managing a Product Portfolio” (1995). Kodak recognizes that products have a limited life cycle and that it is necessary to introduce newer products and “bigger baskets of benefits.”