5.4 Customer Loyalty Measurement Standards :
There are a set of attempts that aimed to determine dimensions by which customer loyalty measurement
can be carried out, but Ziethmail, Berry, Parasuraman, (1996), attempt is the most important of these
attempts,they identified the following four dimensions as follows:
1. Word of mouth communication, which means recommending the product or organization to others .
2. The intention of re-dealing which reflect frequent dealing with organization .
3. Non price sensitivity through willingness by customer to pay higher prices .
4. Complaint behavior through bearing the consequences as a result of problems that may be encountered
when dealing with the organization .
5.4 Customer Loyalty Measurement Standards :There are a set of attempts that aimed to determine dimensions by which customer loyalty measurementcan be carried out, but Ziethmail, Berry, Parasuraman, (1996), attempt is the most important of theseattempts,they identified the following four dimensions as follows:1. Word of mouth communication, which means recommending the product or organization to others .2. The intention of re-dealing which reflect frequent dealing with organization .3. Non price sensitivity through willingness by customer to pay higher prices .4. Complaint behavior through bearing the consequences as a result of problems that may be encounteredwhen dealing with the organization .
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