5. Results
5.1 Profile of respondents
The frequency distribution indicated that general characteristics of the sample revealed that the
majority fall into the "Occasionalists" category (73.1%), followed by the "Regular" category
(12.7%) and the "Road Warriors" (8.9%) (see Table III). Out of 1,000 passengers most flew for
pleasure (60.9%) and only 34.4% were enrolled in Frequent Flyer (FF) programs. The gender
distribution indicates that 58.5% were female, while 41.5% were male.