PARTICIPANT-RELATED REASONS
-Increase business in off-peak periods
-Enhanced appeal to specific target markets
-Attraction of new target markets
-Easier business forecasting and improved efficiency
-Use of complementary facilities, attractions, and events
-Flexibility to capitalise on new market trends
-Stimulation of repeat and more frequent usage
-Increased per capita spending and lengths of stay
-Public relations and publicity value of unique packages
-Increased customer satisfaction