EFS began the strategy process by bringing together more than 20 senior managers from subsidiaries in Europe, North America, Asia, and Australia and splitting them into two teams. One team was responsible for producing a value curve depicting EFS’s current strategic profile in its traditional corporate foreign exchange business relative to its competitors. The other team was charged with the same task for EFS’s emerging on-line foreign exchange business. They were given just 90 minutes because if EFS had a clear strategy, it would surely emerge quickly.