Initially, it was apparent that the Company had the monetary capabilities of paying greater than one hundred percent (100%) of the income produced from AOL. This initiative was anticipated to be lucrative on both medium and continuing schedule. The amount of money paid by Google so as to obtain five percent of AOL furnishes us with facts on what it could symbolize. In the year two thousand and four (2004), AOL symbolized ten per cent of incomes of the search engine. In the year two thousand and five (2005), the input of AOL in the earnings of Google was extremely high. This barred Google's opponents to turn out to be influential.
Microsoft's maximum bid was not accurately known. However, it is apparent that Google's offer for AOL was extremely intriguing. Microsoft desired to form a partnership with AOL. On the other hand, Google desired to strengthen the prevailing joint venture. Microsoft would have benefited more from the partnership as compared to Google. It was a perfect chance for Microsoft to become the leader of the industry. AOL had the option of shifting from Google to Microsoft. Nonetheless, this changeover would have turned out to be lethal for AOL. The prevailing joint venture between Google and AOL was a strong indication that AOL would have agreed to Google's offer.