The more clicks that a user has to go through before making it to the final “purchase” or “sign up” button, the more sales that are going to be lost. The clicking mistake has to do with both the length of forms (more on this below) and what it takes to find the form. For instance, if users have to sign in to use a website, then put it front and center where they immediately can enter their information and hit the enter button – all with one click if they use auto-fill.