If this model is placed in an internet context, all that should be required is a change of terminology. Thus, in a Cyberspace context, brand power relates to the likelihood of on-line customers using a particular site 
because of its particular configuration of relevant evaluation criteria. The first research proposition, to test the model in an internet environment, is thus quite simple:
P1. Internet brands which have more brand power will generate more customer satisfaction and a higher client visit intention than those which have less brand power.