Many marketers believe that behavioral variables — occasions, benefits, user status, usage rate, loyalty status, buyer-readiness stage, and attitude are the best starting points for constructing market segments.
Occasion can be defined in terms of the time of day, week, month, year, or in terms of other well defined temporal aspects of a consumer’s life. Buyers can be distinguished according to the occasions when they develop a need, purchase a product, or use a product.
more at http://www.citeman.com/1536-behavioral-variables.html#ixzz3sEpNOtaA
Many marketers believe that behavioral variables — occasions, benefits, user status, usage rate, loyalty status, buyer-readiness stage, and attitude are the best starting points for constructing market segments.Occasion can be defined in terms of the time of day, week, month, year, or in terms of other well defined temporal aspects of a consumer’s life. Buyers can be distinguished according to the occasions when they develop a need, purchase a product, or use a product.more at http://www.citeman.com/1536-behavioral-variables.html#ixzz3sEpNOtaA
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