T1- Direct competitionfrom Peets and Coffee Bean increasing. Lack of marketing
T2- Cheaper alternatives from McDonalds and Dunkin Donuts
T3- Recession has affected customers willingness to spend, greater risks in investment
Brand Identity is extremely
important to the company and is a long term factor for the company.
Convenience is also one of the foundations that the company grew on and will continue to maintain their advantage. International Markets
innovation opportunities. Cheaper Alternatives like McDonalds threaten the convenience factor.
offer lower risk investment and