To whom is the food operation being marketed?
Is the market large enough to generate sales and produce a profit?
How will the market be identified?
What level of competition exist in the market?
What method will be used to communicate to this market?
Will the potential customer want or need the food product?
Will a quality assurance plan be developed that will encourage the customer to return because of superior service and/or product quality?
Will internal marketing successfully sell the customer additional services or products after he or she arrives at the food facility?