Which process was followed by the Sales Assistant to describe the watches?
They mentioned features and converted them into benefits that matched your needs
They just mentioned features
They did not comment on the watches, just showed them.
Mentioning benefits is focused on covering the customer's expressed needs (Ex: This watch is perfect for you, as you told me you practice scuba-diving.) The benefits should not always be the same for all customers... Mentioning features is focused on the watch, and not on the customer needs (Ex: This watch is red and is water resistant up to 30m.)