the website which consists of colours, shapes, fonts and photographs. There is a relationship between
navigational design and convenience. We expect a website design related to each of three econvenience
dimension. So how can we make sure that our e-commerce web page design is a success?
First of all by making a simple and concise design, the design should provide only relevant content
information. Second we must make sure that we have the working links and every link which has been
placed on the web site, leads to the right place. The third one is the important role of navigation. A
complex design results in difficult navigation that confuses the visitor. When the visitor is confused,
he/she will switch to some other site. Ensure that the navigation of your site is highly user-friendly.
One of the good ways to turn your visitor into a customer is to place a buy now link that helps visitors
to close the deal there. Another important factor is to keep the language simple; we should keep the
language simple and clear that can help customers make instant purchases. After that, we must not
develop a site that takes time to load. Time-consuming web site that needs time to load easily makes
customer disappointed about the product and company. Actually we can improve this situation by using
web hosting by better servers. Also, there is no necessary need to install unnecessary software. Do not
make customers download and install software for viewing your site. This makes customers really tired
and in this world which time plays an important role in our lives this can be very disturbing and also
can make the customer unsatisfied. And finally do not make the interaction a challenge for your visitor;
it can encourage them to make the purchase.
1.4. Website Convenience
Most of the people who buy goods on the web are not sure about the product quality. For instance, if
the products have the same quality as it seems in the website or not. Also the price may not be the same
because sometimes the price shown in websites does not include additional costs like shipment or taxes.
[21] Some customers may have a limited time so they can save time and take advantage of the
convenience of buying online.[14] Convenience refers to the ability to use self-service technology.
Online services don’t have any contacts with company employees and can make appropriate buying
and delivery of goods and services regarding the customer’s needs, Time schedule and location [20]
Website convenience can reduce customer time consumption in an effort to deal with the process.
Srinivasan [17] has Defined convenience in e-commerce as the range to which customer feels that a
website is simple, sensory and user-friendly. Services like shorter product search period and wider
payment selection can reduce the efforts that customers make and increase online buying intention [6]
there are five dimensions of website convenience: decision convenience, availability convenience,
transaction convenience, benefit convenience and post being convenience.
the website which consists of colours, shapes, fonts and photographs. There is a relationship betweennavigational design and convenience. We expect a website design related to each of three econveniencedimension. So how can we make sure that our e-commerce web page design is a success?First of all by making a simple and concise design, the design should provide only relevant contentinformation. Second we must make sure that we have the working links and every link which has beenplaced on the web site, leads to the right place. The third one is the important role of navigation. Acomplex design results in difficult navigation that confuses the visitor. When the visitor is confused,he/she will switch to some other site. Ensure that the navigation of your site is highly user-friendly.One of the good ways to turn your visitor into a customer is to place a buy now link that helps visitorsto close the deal there. Another important factor is to keep the language simple; we should keep thelanguage simple and clear that can help customers make instant purchases. After that, we must notdevelop a site that takes time to load. Time-consuming web site that needs time to load easily makescustomer disappointed about the product and company. Actually we can improve this situation by usingweb hosting by better servers. Also, there is no necessary need to install unnecessary software. Do notmake customers download and install software for viewing your site. This makes customers really tiredand in this world which time plays an important role in our lives this can be very disturbing and alsocan make the customer unsatisfied. And finally do not make the interaction a challenge for your visitor;it can encourage them to make the purchase.1.4. Website ConvenienceMost of the people who buy goods on the web are not sure about the product quality. For instance, ifthe products have the same quality as it seems in the website or not. Also the price may not be the samebecause sometimes the price shown in websites does not include additional costs like shipment or taxes.[21] Some customers may have a limited time so they can save time and take advantage of theconvenience of buying online.[14] Convenience refers to the ability to use self-service technology.Online services don’t have any contacts with company employees and can make appropriate buyingand delivery of goods and services regarding the customer’s needs, Time schedule and location [20]Website convenience can reduce customer time consumption in an effort to deal with the process.Srinivasan [17] has Defined convenience in e-commerce as the range to which customer feels that awebsite is simple, sensory and user-friendly. Services like shorter product search period and widerpayment selection can reduce the efforts that customers make and increase online buying intention [6]there are five dimensions of website convenience: decision convenience, availability convenience,transaction convenience, benefit convenience and post being convenience.
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