Growth Drivers
P&G’s Purpose is to touch and improve people’s everyday lives.
This is an inspiring but demanding aspiration. There are nearly
seven billion people on the planet today and we are currently
reaching about 4.4 billion of them. We want to reach all of
them with products and services that make their everyday lives a
little better. We know that if we do this well, we’ll be rewarded
with sales and profit growth, market share leadership, a strong
company reputation and, ultimately, the creation of value that
allows our people, our shareholders and the communities in
which we live and work to prosper.
Our growth strategy, which we established two years ago, is
inspired by our Purpose. We are executing this strategy by
innovating to improve people’s everyday lives in every part of
the world, and by then expanding our portfolio of innovation
up and down price tiers, into new markets, and into new and
existing product categories.
This strategy is fundamentally right for P&G because it inspires
our people and our partners, focuses us where the growth
opportunities are greatest, and leverages our core strengths:
consumer understanding, brand building, go-to-market capability,
global scale and, most importantly, innovation