The City of Detroit took the approach that scattering businesses dealing with adult content was better than having them all clustered in one place. The owners argued that the ordinance violated their First Amendment rights to free speech as well as the Equal Protection Clause of the Fourteenth Amendment by treating adult motion picture theaters differently than motion picture theaters that do not show adult films. The Supreme Court upheld the ordinance, finding that because the ordinance did not prohibit the showing of adult movies altogether, and because the government has the right to place certain limits on material deemed to be obscene, it did not violate First Amendment rights.