Distribution costs are something that full service carrier like to ignore. Most of FSC depend on travel agents or the sales office to sell the ticket. AirAsia keeps the distribution channel as simple as possible and will cover up the entire scale of the
customer‟s profile. For example, AirAsia
accommodates the most difficult European traveler via internet and credit card sales. At the same time, AirAsia has an established system to sell tickets to the most distant and technology deprived locations, such as in Myanmar. 1.
About 80% of ticket sales are generated from the AirAsia website. This is the most cost saving distribution systems. The airline does not pay any commission for the travel agent, which will affect the price. AirAsia also does not participate in the worldwide reservation system; thus save costs. 2.
AirAsia has very few sales office, it does not believe that the high sales generated by the sales office; AirAsia establishes more call center. 3.
Ticket booking and sales can be made by telephoning; it is simple and cost effective.