In 2005 CHAIRMAN RATAN TATA of India’s Tata group announced with great fan-priced automobile that would introduce a new budget-priced automobile that would get Indian families of four or five off their motorcycles and scooters—not the safest of ways for a family to travel together –and into the new Nano. The Nano, priced at an unheard of price point of 100,000 rupees—about $2,000 half the price of a Maruti Suzuki Alto, A low-priced leader in India-would revolutionize the way Indian families get around.