Now you must understand how value is created for your customers. To do so, managers use a technique called the "Marketing Mix" (commonly called the four P´s):
Product: What is the product or satisfactor that best fulfills my customer's needs?
Price: What should be the appropriate price for this product that allows it to compete with other products in the same segment or substitute products?
Place: In what markets should the company offer the product?
Promotion: How should the company promote the product or satisfactor?