Leaflets performed well in similar areas, for example, all leaflets had explicit titles, used subheadings and had content aimed at in creasing knowledge and desirable reader behavior. The writing style of the majority of leaflets used the active voice and this is consistently recommended by practitioners as best practice in health leaflets [11,15]. Cover graphics were predominately friendly, attracted attention or portrayed the purpose of the leaflet. Layout and typography were well-designed including the use of a readable font size. Typographic and visual cues (i.e., bold type) were also common. This is consistent with guidance that states simple and clearly presented materials can improve understanding of content