A general theory related to Store Brand Image is that a good mentality about brand will have positive effects on consumer behavior such as preferential pricing opportunities to manage Premium Prices, more faithful buyers, and more positive verbal advertisings. Probably in retail business deals with the store image, store satisfaction, and store loyalty (Osman, 1993; Bloomer and Ruyter, 1998). Research conducted by Huber and Herman (2001) has proven a significant and positive relationship between Store Brand Image and customer loyalty (Clotty et al, 2008).