Is mobile the key to digital ordering success?
Digital ordering in the restaurant, channel online ordering and calling take orders for home delivery by phone which process was similar to e-commerce. After that Smartphone play a key role in fast food restaurants so customer can pick up to ordering by function applications can keep the customer information like access to favorite, past ordering, payment credentials saved securely on file. However desktop ordering still have requirement to customer meeting.
In first time they use ordering to order, the customer can order by website. Pizza is first company to use it. After that technologist has more develop. The peoples use smartphone more and more, then they develop application in smartphone to make the convenience more than use the computer for the customers and application can save order's information or customer's information. But in finally they use computer together.