Thailand's e-commerce market is forecast to top 1 trillion baht in 2016, driven by the rise of smart devices, the entry of foreign vendors and the government's commitment to the digital economy, says the Commerce Ministry.
"Thailand's e-commerce will continue to thrive for years to come," Pawoot Pongvitayapanu, president of the Thai E-Commerce Association, said yesterday.
"We expect the industry to grow by at least 20% this year and 35-40% in 2015 with the entry of e-commerce entrepreneurs and the government's policy of investing more aggressively in broadband expansion and digital technology,” Mr Pawoot said.