FROM TRUCK TILL BAG
Giving used materials a new life is called “recontextualizing” at FREITAG. Whereas similar reincarnations such as From Frog Till Prince or the Cinderella upcycling do not reveal exactly how the transformation process happened and thus leave consumers in the dark, we want to lay our cards on the table.
Transforming used truck tarps into highly functional, unique bags takes place in five highly complex stages at the F-actory: