With social network sites such as Facebook and Twitter bringing revolutionary changes in the
way individuals communicate, the same technological platform could be used in the transport
and logistics environment to facilitate instant communications between various stakeholders.
For example, a private social network for business called Yammer has recently gained
momentum. Companies such as Tesco, Vodacom, LG Electronics have started to use it for
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intro-organisation communication. “"Regular users at LG estimate Yammer saves them
approximately three hours per week by getting quicker answers, developing solutions faster,
and more effectively connecting with colleagues. (Laurence Smith, VP of Global Learning &
Development at LG Electronics)". For business organisations, social media has helped them
to be more effective and innovative in existing tasks such as project management, and staff
communication. For instance, Tesco staff use Yammer to share best practices, often by
posting photos and management teams use it operationally for sharing messages and asking
for feedback (Tesco Annual Report 2012).