wrinkles can happen anywhere. Whether they occur in the kitchen while getting your children ready for school or in a cramped closet, they are a source of daily frustration explains Keith Riddiford, Brand Manager for North American Downy. "With Downy Wrinkle Releaser, we are creating a new category in the Fabric Care aisle and filling a void in clothing care by offering people a simple way to remove wrinkles anytime, anywhere, without the use of an iron.