Market and Customer
Size (Present and potential)
Growth and Cyclicality (Product Life Cycle)
Customer segment and utilities.
Foreign opportunity.
Suppliers.
Avialability of need inputs.
Cost of input
Exist and entry of suppliers.
Power of the suppliers.
Competitors.
Concentration ratio (number of firms and market share control)
Capacity utilization.
Exist and Entry barrier especially foreign threats of entry.
Competitors behavior.
Strategic groups and mobility accross strategic groups
Availability and cost of substitutes from other industries.