For example:
a stationery store could offer a free same-day delivery service for its business customers within a local area - an effective USP for businesses that need fast delivery
the same stationery store could offer a 5 per cent discount to businesses that spend more than $1,000 a month - this would be a USP for cost-conscious customers
the stationery store could also make sure it offers the most comprehensive stock of artists' materials in the area - a USP for local professional or amateur artists