3. Results and Discussion
3.1. Market Structure and Marketing Chains
The pineapple marketing chains shows that pineapple marketing structure is characterized by interlink-ages among farmers, village collectors, retailers and wholesalers. A terminal wholesaler establishes a link with about 3-5 local brokers or village collectors. Likewise, village collectors keep a permanent relationship with about 10 farmers. As a result of such relationships, some farmers are at times willing to give pineapple to brokers or collectors on credit, which is paid back immediately the commodity is sold (Figure 1).