Place. The place parameter means the location where the client wants to have a structure built, or the new markets into which the contractors intend to expand (Dikmen et al., 2005; Arditi et al., 2008). Typically, a contractor has no control over the geographical location of a construction project except in very few instances when the contractor doubles as a real estate developer (Arditi et al.,2008). Thus, in the context of this research, the place parameter refers to the geographical expansion to new markets.