The central idea is to create as much awareness as possible. This would be through forms of advertising, such as posters, TV advertising, and billboards. At the same time, we would be looking at internet marketing via uploading videos on YouTube and social media (Facebook). We would be moving into the educational institutions, such as high school and universities, to promote through public relationship programs to create a close relationship between Ancient City and the institutions. During the participation of the Search and Rescue activity in Ancient City, we would be providing a customize sticker which would identify the participants from the non-participants. This would increase the awareness of the activity in time to come