For instance, if the market read-the analysis of what the market finds important when deciding amomg conpetitors-indicates that lead time is a potential BreakPoint, then significant lead time reduction requires that all non-value-adding activities are eliminated, that quality defects approach a level of six sigma-three parts per million (3ppm) –and that the customer becomes integral to the value-chain process. The result will be tremendous cost reduction, unbeatable quality, and a service alliance with the customer that is impervious to competitive thrusts.