Abstract
The purpose of the study was to determine decision making on cosmetics purchases. The simple group consisted of 32 female fourth-year students in Business English major in Nakhon Ratchasima Rajabhat University. Questionnaire was used as the data collection and data analysis find percentage.
The result showed that the factors effect to purchase cosmetics of 32 female fourth-year students in Nakhon Ratchasima Rajabhat University mean 100%. The factors effect to purchase cosmetics of students in Nakhon Ratchasima Rajabhat University is reason they bought cosmetics for beauty (37.50%) and received information by multimedia (34.75%). By mainly they bought by friends who suggest (31.25%). They considered in quality of products (43.75%) and buy at department store (37.50%) by themselves (37.50%). They buy cosmetics products once a month (43.75%) and each time less than 500 baht (40.62%). And acne is the most allergy form cosmetics (37.50%) and they will stop using cosmetics immediately (46.87%).