No matter how hard you try, sometimes bad publicity is just inevitable. Even if your brand or business behaves responsibly, the threat is always present in today’s information age. All it takes is a dissatisfied customer taking to social media to voice their disappoint. After that, it’s easy for this negative image to spread (just see what happened to Justine Sacco‘s story).
Yes. Despite your best efforts, there are just things you can’t control. Negative reviews, customers rallying against your brand, and people on the inside who do not conduct themselves professionally can cause some bad press. Sometimes, there’s just no way to completely prevent bad PR. However, if you are prepared, these PR nightmares will vanish in due time without causing major damage to your business and reputation. Follow these 10 ways in avoiding bad press, you shouldn’t be losing any sleep at night.