Research on the services cape has greatly contributed to the understanding of the tangible elements of importance to customers. Wakefield and Blodgett (1994) conducted a study in major league baseball stadiums and found that the services cape affected patron satisfaction and patronage intention. Wakefield and Blodgett (1996) additionally proposed a services cape framework consisting of five factors drawn from the work of Baker et al. (1994), Bitner(1992), and Brauer (1992), Their framework of the