WHY COMPANIES ENGAGE IN INTERNATIONAL BUSINESS
Let's now focus on some of the specific ways firms can create value by going global. Take another look at figure 1.1, where you'll see three major operating objectives that underlie the reasons for engaging in international business:
-Expanding sales
- Acquiring resources
-Reducing risk
Normally, these three objectives guide all decisions about whether, where, and how to engage in international business. Let's examine each in more detail.