Many organizations have lofty values, but do not integrate them into daily practice. Thus, an important challenge for an organization is to ensure that its employees align their work habits with the core values of the firm (Blanchard and O'Connor, 1997; Schuler and Jackson, 1987). This is why it is important that spirituality be examined at both the organizational and individual level. As illustrated at the bottom of Figure 1, HRM represents the fundamental way an organization develops and motivates its employees so that they exhibit the behaviors and high productivity needed to help the company accomplish its business plans (Schuler and Jackson, 1987) and value-based goals. The successful attainment of the company's strategy then reinforces the company's spiritual values and purpose as shown in the upper left-hand side of Figure 1.Therefore, the model shows an iterative cycle of how spiritual values can be integrated throughout the organization. We now use this model to examine spirituality and organizational behavior at SWA.