3D is a proprietary Mindshare tool –
it is a comprehensive quantitative study that
covers brand relationships, consumer demographics and media consumption.
The last two steps focus on activation and campaign tracking. Mindshare developed tools
including Rural GRPs (a system that captures rural TV viewership as opposed to the
popularly used people meter in urban areas), mAllocator (allocates budgets based on
campaign KPIs), Mindware (measures brand awareness) will be used to closely monitor the
campaign.
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasing. Telmar platform of systems are cloud based with applications available via desktop browsers and iOS mobile. API web services are available for access to Telmar analytic engines to support customer custom needs.
3D is a proprietary Mindshare tool – it is a comprehensive quantitative study thatcovers brand relationships, consumer demographics and media consumption.The last two steps focus on activation and campaign tracking. Mindshare developed toolsincluding Rural GRPs (a system that captures rural TV viewership as opposed to thepopularly used people meter in urban areas), mAllocator (allocates budgets based oncampaign KPIs), Mindware (measures brand awareness) will be used to closely monitor thecampaign.Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasing. Telmar platform of systems are cloud based with applications available via desktop browsers and iOS mobile. API web services are available for access to Telmar analytic engines to support customer custom needs.
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