Affordability
As part of this initial step of understanding the market, we should also calculate
what the market is willing to pay, perhaps even in terms of what the company can
afford. If we do not decide this at the outset, there may be difficulties later on,
especially if cutting costs becomes an issue. There must be a financial value
attached to every type of demand for every type of service. That way, as we shall
see later, any decrease in the financial status of the IT services department will
equate to a service or a service level. The position we need to be in is not that the
business decides to spend less on IT services, but the business decides which
services it can do without or what consequential reductions in service levels it is
willing to bear