The first type of transaction corresponds to a commodity view of logistics services where parties adopt a transaction view (short-term relationship) even if it possibly implies some repetitive expeditions. For example, on on-line freight platforms, customers specify their order (quantity, origins and destination, time constraints), ask for the best quotation and conclude their contract on-line. In fact, after a much publicized start-up, it seems that most of these marketplaces are not viable for many reasons including mistrust of customers, non- participation of logistics providers, legal issues, technical issues (Badiret al, 2001).