Relational governance mechanisms in alliances are premised on an appropriate socialization process, social interactions, and ties that help generate mutual trust and the demonstration of credible commitment to the relationships (Hansen, 1999; Hansen, 2002;Heiman & Nickerson, 2004). Social exchange theory suggests that relational governance be conceptualized as a degree of trust and commitment developed between partners (Dyer & Singh, 1998; Kollock, 1994). Kollock (1994: 327) notes, “trust and commitment are likely to mutually reinforce each other”.