The glamorous side of the cruise business and its booming popularity has also put the industry under increased regulatory scrutiny and media attention. A clear example of this is the stigma of the Norovirus being strictly a cruise ship sickness. As a supply chain manager explains, ‘‘In a hotel, cases of Norovirus as well as crimes do occur just has often, but unlike crimes hotel managers don’t have to report Norovirus, and for some reason the news re- porters do not pay as much attention to events in hotels’’. In a hotel, it is not such a closed environment, people are going out and they are around the city all day and come back at night. Therefore, if 10 people get a case of food poisoning, it is presumed that they must have picked it up somewhere else and not from the hotel’s bathroom. Therefore, cleanliness and sourcing of product become paramount importance. The ability to trace various produce and supplies that come onboard and holding the producer as well as suppliers accountable is crucial in ensuring a safe supply of products.