The authors, reviewers, readers, and editors who shape what is published in ASQ insist, perhaps above all else, that articles contain strong organizational theory. ASQ's Notice to Contributors states, "If manuscripts contain no theory, their value is suspect." A primary reason, sometimes the primary reason, that reviewers and editors decide not to publish a submitted paper is that it contains inadequate theory. This paper draws on our editorial experiences at ASQ and Research in Organizational Behavior (ROB) to identify some common reasons why papers are viewed as having weak theory.